Whitney Wolfe Herd’s Bumble Gives Women The First Move

Bumble has been making waves since its release in 2014. The innovation of Whitney Wolfe Herd allows women the first move in instigating online relationships. In a current society where feminism is on the rise, such an app supplies the independence many women crave. Bumble was successful the minute it launched, and in its four-year existence has increased usership by 70% per year. It has revolutionized the swiper dater, and established Herd as a force to be reckoned with, all because women can swipe first. Read this article at Business Journal.


Swiper daters are online apps for social and romantic connections. A swiper allows users to choose such connections with a simple action. Swiping right means yes, and swiping left means no. Today’s millennial population is all about quick and simple, and swiper aps have that in spades. Placing the control on the female side of the swipe sweetens the pot, and that is what has set Bumble apart. Herd’s personal story, and what she has done with Bumble’s success puts it on a pedestal.

The idea for Bumble came to Whitney Wolfe Herd during her sabbatical from Tinder, which she co-founded with ex-boyfriend Justin Mateen. Tinder was one of the first dating swipers. Citing sexual harassment, Whitney Wolfe Herd left Tinder in 2014. Although the experience was damaging, Herd made a quick comeback and founded Bumble the same year. Since then she has enjoyed wide success and acclaim. Bumble is now valued at $1 billion dollars, she is a respected self-made woman, and the success has allowed her to reach further with her influence.

Drawing strength from her negative experiences she has lunched two new apps for the betterment of women. The first is called Bumble BFF, a female social app for finding friendships. The second is called Bizz, a business networking site for women. Bizz allows women to network with companies, perfect their resumes, and further their careers. Both Bizz and Bumble BFF strengthen the cause of women. Whitney Wolfe Herd has Bumble to thank for her success, but her own passion and perseverance to thank for the mark she will leave behind. Read more: https://en.wikipedia.org/wiki/Whitney_Wolfe

 

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