The dating world changed forever after Whitney Wolfe and a group of close friends created the Bumble dating app. Until the creation of Bumble, men generally had most of the power in online dating. They were the ones that were most easily able to initiate contact with potential partners.
Whitney Wolfe not only wanted to create a way for women to date online, she wanted to create a company that was mainly run by women for women. Female empowerment was the ultimate goal of the company that is not worth at least $1 billion. This year, an offer of $450 million was offered by rival dating site, Match. View Whitney Wolfe’s profile at forbes.com
Before founding Bumble, Whitney Wolfe worked for Tinder as their VP of marketing. She made the decision to leave the company after alleging sexual harassment from her boss and ex-boyfriend. While she tried to keep the events private, she found herself in the middle of a media storm. People who had never met her or even heard her name before the incident suddenly had a lot to say about her. While she did have a considerable amount of supporters, they were mainly drowned out by the mass of people online calling her a host of different derogatory names.
Instead of giving up, Whitney Wolfe pursued a career outside of Tinder. She and her friends began their company in the office of one of their parents’ home. Though they hoped that their app would be successful, none of them ever expected it to be the hit that it became.
Not only can Bumble help women find their next romantic relationship, it can now help them with connections outside of the dating world. With features that can help users find friendships and even business connections, Bumble has helped their users in many aspects of their lives. As a feminist company, they continue to improve the lives of women all around the world including within their own company. Things are different now for women, they no longer are in the housewife era of their mothers. They pursue careers and are encouraged to be ambitious in their endeavors.