The Genius of Doe Deere

Doe Deere has become a big name in the cosmetics industry. This rising entrepreneur has created the incredible cosmetics company, Lime Crime. Her bright, beautiful, and innovative makeup line has become quite a sensation. The following discusses exactly who Doe Deere is and why she is currently one of the hottest names in the cosmetics industry.

Doing What She Loves
Doe grew up fascinated by bright colors, intense creativity, and all things related to makeup. She initially spent time as a musician when first coming to New York from Russia. Doe is truly an ingenious and creative individual. Even though she’s a woman of many talents, makeup has become one of her true passions. She experimented with glittery makeup and rhinestones when creating many of her unique looks. Doe considers herself extremely fortunate to actually enjoy a successful career doing something so much fun as working in cosmetics.

The Beginning of Lime Crime
This amazing brand was launched in 2008. Doe actually came up with Lime Crime in 2004 when she needed a name for her Internet store. She went with this innovative name because it included her favorite color, bright green, and it also sounded great because it rhymed. At the time the company was launched at lot of the cosmetics industry was still into the natural look. There weren’t a lot of makeup lines featuring the type of makeup Doe was interested in. Doe stormed onto the scene with bold, vibrant colors, attracting a large, loyal audience that wanted the same type of look.

Business is Booming
Doe has been on the cover of Self-Made magazine and is one of the top female entrepreneurs in the cosmetics business. She has even been dubbed, “Queen of the Unicorns.” Doe loves her customers and calls them unicorns because it takes someone unique to embrace the vibrant colors and styles that are part of Lime Crime. There have been difficulties along the way, however. Doe talks about how easy it is for the “haters” to write things online that aren’t true and to create scandal. Doe states that she normally ignores the haters but also wants to distinguish between those simply causing trouble and others with legitimate business concerns. She says that a customer who has a real issue will be taken care of through their Customer Care Department.

Looking Toward the Future
Doe’s advice for young women hoping to make their mark in the world is to follow their dreams. She points out that everyone has unique abilities and something special about them that will enable them to succeed. Doe loves having an Internet based business because she gets immediate feedback about her products through social media. She enjoys expressing herself in unique and creative ways and is giving thousands of people who use her makeup an avenue of expression as well. Doe continues to thrive on Instagram and may even open a store in the future.

Learn more about Doe Deere and LimeCrime in the in the news

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