Several years ago, buying lip balm meant that consumers had to scan the aisles of many drug stores and supermarkets looking for the small cylindrical tube containing Chapstick. This type of lip balm felt clinical, and it contained an active ingredient list in its packaging. Individuals who wanted something wild could skip the original tasteless flavor and get the spring cherry or mint.
However, things changed significantly when pastel colored known as EOS lip balm started popping up everywhere. This unique lip balm took over the shelves space at some of the prominent stores in the world such as Walgreens, Walmart, and Target. Beauty. Consumers couldn’t get enough of the lip balm, with flavors such as grapefruit, honeydew, and many others. Some of the respected female celebrities in the world such as Kim Kardashian, Miley Cyrus, and Christina Aguilera were seen whipping the balls of the lipstick out of all their makeup bags
Evolution of Smooth, popularly known as EOS is an institution that has won the hearts of many in the last seven years. The products from the company are all over fashion and beauty magazines in the globe. However, the founders of the successful institution have been quite about their business strategies until recently. The founders recently told Fast Company in an interview how they had created a two hundred and fifty million dollar company. In a short duration, the company has grown to become the country’s’ second best-selling lip palm firm. Burt Bees currently hold the first position. Although Blistex and Chapstick have been in the market for a long time, they are not making huge sells like EOS.
Today, the company sells more than one million units in a week, and the prospects it has are promising. The company is planning to expand its products in the international market in the recent future.