People everywhere talk a lot about having big dreams and somehow making them come true, but to be honest, there are plenty of people who feel their lives have fallen short of achieving their ultimate dreams. One person who stands out, however, as being a real “dream manifester” is the CEO behind the innovative online startup makeup brand, Lime Crime, Doe Deere.
Yes, Doe Deere is indeed the force behind this incredibly colorful and wildly creative cosmetics company, and Deere herself is someone who has always followed her dreams. Deere started the company after first having her own online fashion line, and she used some of the ideas about color she first developed in fashion when she began working with makeup. As someone with a real knack for pursuing entrepreneurial visions, Deere has never let anything hold her back from following her dreams and going wherever her curiosity takes her.
Deere is a Russian emigre who moved to the US as a teenager. She lived in New York City and worked as a musician when she was very young, and the experience of doing marketing for her own band was also a big influence on her (http://www.phillypurge.com/2017/06/05/finding-your-business-niche-like-doe-deere/). Even as a young child, she loved having her own business and working with colors, as her first startup launched when she was twelve years old, when she started her own temporary tattoo company.
From Tattoos to Lip Colors and Hair Rinses
Deere launched Lime Crime as a cosmetics website that featured boldly beautiful colors that offered a rock and rock theatricality to a woman’s makeup palate. The gorgeous range of colors used in Lime Crime’s lip colors, powders, shadows and now hair colors are eye-poppingly gorgeous, and Deere’s smart use of the Internet quickly put Lime Crime on the map.
Today, Lime Crime has found a place for itself among the major cosmetics brands crowding the marketplace. This is a remarkable achievement for a young emigre who has had the audacity to dream big, and put her boldly unusual ideas about color and beauty behind those dreams. For a woman who identifies with unicorns and who sees no reason why hair shouldn’t be purple, pink or green, this is all part of an amazing success story that isn’t anywhere near over.