Evolve To The Smooth Side

Cost effective and silky is the way to live in 2017. Smooth lips equate smooth style. A fashion designer has lines; our smooth lines include Organic Smooth the original line, Shimmer Smooth with pearlescent, Visibly Soft and Active Protection Smooth with SPF. Celebrities with Facebook, Instagram and other social media accounts such as Demi Lovato, Jason Ritter, Anna Kendrick, Zayn Malik, Miss J, and Mayim Bialik among quite a few others touting their personal favorite flavors from the available lines.

If you peruse your favorite magazine you will come across advertising promoting this cute little ball of goodness for your lips. EOS lip balm fits perfectly in the palm of your hand, a tiny purse, in the car, backpack or jeans pocket. The price is cost effective and the ability to get this lip balm from most major retail outlets such as Costco, Target, Rossmann, Boots, Perfumania, Ulta and Amazon is wonderful. Check out the EOS website at evolutionofsmooth.com and purchase right from the company.

Scents really tend to make or break our day, the soft, smooth and silky lip balms by EOS make your lips nearly edible with Passion fruit, tangerine, blueberry, coconut milk, mint, vanilla, lemon and grapefruit among the flavors. Don’t forget they carry SPF protection flavors as well. Limited edition fun Christmas holiday packs make shopping simple. Grab one or several Smooth Sphere Lip Balms or the Smooth Stick Lip Balms and evolve to the smooth side.

Read how EOS started here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

 

 

EOS Lip Balm the Shape of a New Generation

EOS Lip Balm, named for its creator, Evolution of Smooth, appeared everywhere seven years ago. They are easy to spot, with their unique orb design, in the hands of famous customers from Taylor Swift to Miley Cyrus. The immediate infiltration of the world of pop culture caused instant brand recognition upon the most coveted audience the millennials. Not just a viral sensation this was a well-planned marketing technique that has made EOS a major player in the lip balm industry.

The reason behind the lasting power of the EOS lip balm is the forward-thinking strategy behind the company. In an interview by Fast Company, two of the company’s founders, Sanjiv Mehra and Jonathan Teller are behind this fusion of brand marketing and start-up ideals. Mehra had worked for big brands before and knew the importance of not just having a good gimmick but a lasting quality product that builds brand loyalty. Teller had come from the start-up industry and knew the how vital constant innovation is to attracting customers.

By first studying the market they wanted to innovate they found that women represented the largest group of consumers. This directly influenced how EOS was designed. The finished product provides a multi-sensory experience from how it feels in the hand, appealing colors, new scents, pleasant taste, and even a pleasing click when you close the orb. Once the product was done they had their first big break when Walgreens decided to stock it on its shelves. Soon EOS was being stocked everywhere, including ULTA. The ability to keep up with the demand for their product was due to the fact they build their own manufacturing facility instead of relying on others to produce their products. Continuing to sell over 1 million EOS orbs (https://evolutionofsmooth.com/lip-balm/smooth-spheres.html) each week, shows how this approach has shaped the next generation of lip balm consumers.

 

EOS Lip Balm Increases Sales

Several years ago, buying lip balm meant that consumers had to scan the aisles of many drug stores and supermarkets looking for the small cylindrical tube containing Chapstick. This type of lip balm felt clinical, and it contained an active ingredient list in its packaging. Individuals who wanted something wild could skip the original tasteless flavor and get the spring cherry or mint.

However, things changed significantly when pastel colored known as EOS lip balm started popping up everywhere. This unique lip balm took over the shelves space at some of the prominent stores in the world such as Walgreens, Walmart, and Target. Beauty. Consumers couldn’t get enough of the lip balm, with flavors such as grapefruit, honeydew, and many others. Some of the respected female celebrities in the world such as Kim Kardashian, Miley Cyrus, and Christina Aguilera were seen whipping the balls of the lipstick out of all their makeup bags

Evolution of Smooth, popularly known as EOS is an institution that has won the hearts of many in the last seven years. The products from the company are all over fashion and beauty magazines in the globe. However, the founders of the successful institution have been quite about their business strategies until recently. The founders recently told Fast Company in an interview how they had created a two hundred and fifty million dollar company. In a short duration, the company has grown to become the country’s’ second best-selling lip palm firm. Burt Bees currently hold the first position. Although Blistex and Chapstick have been in the market for a long time, they are not making huge sells like EOS.

Today, the company sells more than one million units in a week, and the prospects it has are promising. The company is planning to expand its products in the international market in the recent future.

Product links:

  1. http://www.ulta.com/brand/eos
  2. http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245

 

The Genius of Doe Deere

Doe Deere has become a big name in the cosmetics industry. This rising entrepreneur has created the incredible cosmetics company, Lime Crime. Her bright, beautiful, and innovative makeup line has become quite a sensation. The following discusses exactly who Doe Deere is and why she is currently one of the hottest names in the cosmetics industry.

Doing What She Loves
Doe grew up fascinated by bright colors, intense creativity, and all things related to makeup. She initially spent time as a musician when first coming to New York from Russia. Doe is truly an ingenious and creative individual. Even though she’s a woman of many talents, makeup has become one of her true passions. She experimented with glittery makeup and rhinestones when creating many of her unique looks. Doe considers herself extremely fortunate to actually enjoy a successful career doing something so much fun as working in cosmetics.

The Beginning of Lime Crime
This amazing brand was launched in 2008. Doe actually came up with Lime Crime in 2004 when she needed a name for her Internet store. She went with this innovative name because it included her favorite color, bright green, and it also sounded great because it rhymed. At the time the company was launched at lot of the cosmetics industry was still into the natural look. There weren’t a lot of makeup lines featuring the type of makeup Doe was interested in. Doe stormed onto the scene with bold, vibrant colors, attracting a large, loyal audience that wanted the same type of look.

Business is Booming
Doe has been on the cover of Self-Made magazine and is one of the top female entrepreneurs in the cosmetics business. She has even been dubbed, “Queen of the Unicorns.” Doe loves her customers and calls them unicorns because it takes someone unique to embrace the vibrant colors and styles that are part of Lime Crime. There have been difficulties along the way, however. Doe talks about how easy it is for the “haters” to write things online that aren’t true and to create scandal. Doe states that she normally ignores the haters but also wants to distinguish between those simply causing trouble and others with legitimate business concerns. She says that a customer who has a real issue will be taken care of through their Customer Care Department.

Looking Toward the Future
Doe’s advice for young women hoping to make their mark in the world is to follow their dreams. She points out that everyone has unique abilities and something special about them that will enable them to succeed. Doe loves having an Internet based business because she gets immediate feedback about her products through social media. She enjoys expressing herself in unique and creative ways and is giving thousands of people who use her makeup an avenue of expression as well. Doe continues to thrive on Instagram and may even open a store in the future.

Learn more about Doe Deere and LimeCrime in the in the news

How Doe Deere Turned Her Passion for Color Into a Successful Business

Doe Deere has gained notoriety for her unusual color combinations. She was listed as one of the decade’s most inspiring female entrepreneurs by Self-Made Magazine. Her rise to success is captured in an interview posted in Galore online. Along with the conversational text containing highlights from the interview with Ms. Deere, there are full color photos showing her unique fashion style. In the interview Ms. Deere comments on her earliest recollections of working with makeup. As many young teens do, she experimented with her friends using different color combinations. As a young adult, Ms. Deere expanded her creativity to include coloring her hair with vibrant shades of pink, blue and purple. https://galoremag.com/lime-crime-creator-doe-deere-colors-haters/

Letting Passion Lead the Way

Ms. Deere has always had a passion for color. She believes people should have fun creating their makeup and fashion styles. This can be seen in the huge array of color combinations made possible through her line of Lime Crime cosmetics. Her experimentation with makeup created a stir in the online community where she gained tons of followers. She decided to turn her love of creativity into a successful career by creating a line of makeup products that embodied her passion. Since lime was one of her favorite colors she decided to use the name Lime Crime for the line of cosmetics she was about to launch online. The name of her makeup has come to symbolize color revolution within the field of cosmetics. https://www.limecrime.com/about/

Ms. Deere contributes the success of her company to the link she continues to maintain with her loyal fans. Ms. Deere believes one of the positive aspects of having an online company is the ability to stay in touch with her fans. One of the more popular applications involves using two lip colors to create one distinctive look. Ms. Deere was quick to implement this into her line of cosmetics by adding new duo shade lip colors to her lipstick line.

Follow her on Twitter @doedeere

Breaking All Fashion Rules

Rules are meant to be broken, every innovator knows that! Most of us remain completely unsure of who exactly makes up rules on fashion and beauty, but Doe Deere of Lime Crime believes that these seemingly arbitrarily rules are simply a guideline, and one should express themselves outside of these confines, at will. Her makeup line, marketed as “makeup for unicorns,” is a very colorful line of cruelty-free cosmetics that dares to take chances and fully encourages self-expression.

Some of the rules that Doe Deere feels should be ignored begin with what is classically considered a fashion faux-pas: wearing a bold lip with a bold eye color. She feels you should take chances, match a colorful, bright, bold palette to your mood and desire, and just go with it.

It seems since the dawn of time there has been a lot of consensus, amongst just about everyone, about not wearing too many colors at once, be the source of said color clothing or make-up. She feels that if one likes wearing many colors, they can do so by effectively striking a balance through the use of an introduction of hair colors.

Lime Crime’s CEO feels that mixing patterns is yet another rule that should be broken whenever the mood strikes! Some people can easily mix a whole bunch of patterns, and do it very well, but for others, this can prove challenging. She does, however, state that when mixing patterns, try to stay within the same color family, and try to use patterns that have some synergistic qualities.

Another rule that Doe Deere feels needs to be broken, whenever you feel like it, is wearing socks with open-toed shoes! Ms. Deere believes that socks are one accessory, that although we have a lot of fun with, we hide them behind our shoes! She fully encourages exciting socks paired with open-toed shoes for fashion fun!

The rule about wearing black or neutrals if you have unnaturally colored hair she cannot fully-embrace. Her love of color is what precipitates her interest in coloring her hair with nearly every color of the rainbow. Wearing colorful clothing with your bold hair is a form of self-expression to be fully embraced.

Finally, take your cocktail dress out of the closet, out of the plastic, and wear it to the grocery store! Occasion-specific dressing is a model that is no longer working; why leave a great dress in the closet, just waiting for an event that warrants wearing it? Wear your ball gowns to the mall, and make this cosmetic queen proud!