Marketing is an essential aspect in any organization that is working towards attaining its goals. Even the small companies are always geared towards formulating the best marketing strategies that would propel an organization to greater heights. Marketing becomes a complex strategy if companies want to move to the international stage, where they will be getting healthy and competitive organizations. However, Fortress Investment Group will be getting a new marketing strategy after its acquisition.
Fortress Investment Group has been working towards a strategic plan that would help the company to move to other parts of the world to market its products. This motive has been experiencing extreme challenges as the company has not been able to come up with a clear plan on how it will be able to move out of its borders. Recent statistics indicate that the company has only been able to move to Europe and Jamaica, where it has significant influence in its operations.
However, Fortress Investment Group is entering into a new era where the company will be under new ownership and executive management. New investors have acquired the company, SoftBank Investment Group, which is a Japanese based company. It is clear that the company will be injected with the new energy that will help the entity to come up with new strategic marketing plans that will help the entity to extend its operations.
The new owners of the company are expected to come up with new marketing plans that will help Fortress Investment Group to venture its activities into the unknown territories in Asia. The company has not extended its asset management services to other parts of the world. It has only been extending other services such as real estate acquisition and construction of health facilities in other parts of the world.
However, Fortress Investment Group is expecting the new owners to pioneer in helping the organization to invest in the Asian continent where there are few or no asset management companies. This will give an option where the entity will be able to sell its financial products and services in an area where there are no other companies. This means that the entity will be operating will little or no competition. SoftBank to Buy Fortress Investment Group for $3.3 Billion;