Rules are meant to be broken, every innovator knows that! Most of us remain completely unsure of who exactly makes up rules on fashion and beauty, but Doe Deere of Lime Crime believes that these seemingly arbitrarily rules are simply a guideline, and one should express themselves outside of these confines, at will. Her makeup line, marketed as “makeup for unicorns,” is a very colorful line of cruelty-free cosmetics that dares to take chances and fully encourages self-expression.
Some of the rules that Doe Deere feels should be ignored begin with what is classically considered a fashion faux-pas: wearing a bold lip with a bold eye color. She feels you should take chances, match a colorful, bright, bold palette to your mood and desire, and just go with it.
It seems since the dawn of time there has been a lot of consensus, amongst just about everyone, about not wearing too many colors at once, be the source of said color clothing or make-up. She feels that if one likes wearing many colors, they can do so by effectively striking a balance through the use of an introduction of hair colors.
Lime Crime’s CEO feels that mixing patterns is yet another rule that should be broken whenever the mood strikes! Some people can easily mix a whole bunch of patterns, and do it very well, but for others, this can prove challenging. She does, however, state that when mixing patterns, try to stay within the same color family, and try to use patterns that have some synergistic qualities.
Another rule that Doe Deere feels needs to be broken, whenever you feel like it, is wearing socks with open-toed shoes! Ms. Deere believes that socks are one accessory, that although we have a lot of fun with, we hide them behind our shoes! She fully encourages exciting socks paired with open-toed shoes for fashion fun!
The rule about wearing black or neutrals if you have unnaturally colored hair she cannot fully-embrace. Her love of color is what precipitates her interest in coloring her hair with nearly every color of the rainbow. Wearing colorful clothing with your bold hair is a form of self-expression to be fully embraced.
Finally, take your cocktail dress out of the closet, out of the plastic, and wear it to the grocery store! Occasion-specific dressing is a model that is no longer working; why leave a great dress in the closet, just waiting for an event that warrants wearing it? Wear your ball gowns to the mall, and make this cosmetic queen proud!